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31 Bullets

Ogilvy Chicago asked me to design 31 posters about gun control in the US.
A collaboration with Chicago Sun-Times.

About the project: 
It’s estimated that there are 10 billion bullets sold in the US every year.
That’s 31 for every man, woman and child…

more about the project: 31bullets.suntimes.com

Thank you Ogilvy Chicago team (Jennifer, Isaac, Joe, Michael etc…), Colagene and Chicago Sun-Times.
The campaign was awarded in Cannes Lions 2018 with a silver Lion and Shortlisted 4 times.